Table of Contents
What is SEO?
SEO is short for Search Engine Optimization. SEO is a plan of action that maximizes the amount of visitors to a website by making sure that a website appears at the top of the search results. Some of the most important SEO ranking factors are optimized content, page speed, a secure website and mobile friendliness. Google has at least 200 SEO ranking factors.
SEO audits include the following:
- Check for the Big issues that are preventing your site from performing.
- Fix the easy problems first.
- Analyze organic search traffic and scoop up the (low hanging fruit).
- Backlink analysis, this is crucial to your web presence on the internet!
On and Off Page SEO
On-page SEO is the art of optimizing each web page to make your website rank higher and gain relevant search engine traffic. On-page SEO refers to the content of your website and HTML that can be optimized and made better.
Off-page SEO (also known as “off-site SEO”) looks at the actions your website is taking on the internet off your website that is impacting your rank on the search engine results pages (SERPs).
Schema.org is Markup often called Schema it is a semantic vocabulary of tags (or microdata) that is available to add to your HTML and improves how Google and other search engines read and understand your website in the (SERPs).
Listing management helps your local business get found on the web. It is the presence of making sure that your targeted customers can find the correct information about your business online. Listing management makes sure your business information is correct and up to date across the internet especially in the places that matters most and have the most website authority.
Lead Generation Reporting
Lead Generation Reporting shows where your website leads come from and if they are qualified leads.
A Competitive Analysis identifies your competitors and evaluates their strategies. This analysis shows your strengths and weaknesses compared to your competition.
Traffic Analytics allows you to find out where your competition invests most of their marketing efforts so you can adopt their experience in your own marketing strategy.
Organic Research will help you to reach the top of the Search Engine Results Pages (SERP’s) by discovering your competitors best keywords and the keywords that matter the most.
Keyword Overviews reveal organic search volume, paid search cost per click (CPC) and competition as well as keyword suggestions, total volume and keyword density. All of these factors help determine the best keywords for your content.
Keyword Difficulty is a percentage from 0% to 100% that determines how difficult it will be to rank for a keyword on the first page of Google. Keyword difficulty takes into consideration the SERP Features for that keyword such as:
- Site links
- Knowledge panel
- Local pack
- Featured snippet
- Instant answer
- Top stories
- Featured video
Organic Traffic Insights
Organic Traffic Insights combine your Google Analytics & Google Search Console as well as other programs used to include competitive data like:
- click-through rate
- Organic Keywords
Link Building is a process of creating links that point to your website. Links with domain authority are used by search engines to help them discover your website.
Position Tracking is also known as SERP tracking and allows you to track a set of keywords for their organic positions for both you and your competitors.